Gooding and Co. will be offering twelve Mercedes lots at their Scottsdale auction this year, seven on Friday and five on Saturday. From a few 300 SLs to a modern SLR McLaren super car to a grey market W116 sedan. You’ve got to love the variety Gooding and Co. offers at their auctions. There are often affordable classics that usually fall into the ‘preservation class’ category… excellent, original examples of enthusiast cars. They’ve also usually got some real blue chip collectibles in the same line up. David Gooding, Charlie Ross and the rest of the Gooding crew put on a world class auction, one of the ‘must attend’ events of Arizona Auction week.
Below are the Mercedes Gooding and Co. will be offering in Scottsdale on the first day of their sale, along with our commentary and sale price predictions (all predictions INCLUDE buyer’s premium of 12% up to $250k, and 10% for lots sold above $250k). Click here to visit the Gooding and Co. online auction catalog to see all their Scottsdale offerings.
The Gooding and Co. sale this year will be held Friday and Saturday, January 17th and 18th. Doors open on sale days at 9:00am, auction begins at 11:00am both day, preview days are Wednesday and Thursday. Full hours, location and other event details can be found at the bottom of this article.
Lot 006 – 1978 Mercedes-Benz 280 SE
Estimate: $60,000 – $80,000
Without Reserve
VIN: 116.024.10.120426
- Odometer: 52,800 KMs (about 32,800 miles) said to be documented and original
- Mimosa Yellow (618) w/ Avocado green MB tex / plaid cloth
- Manual transmission
- Imported to U.S. in 2017
The photos of this car in the online auction catalog make this car look really good, especially the interior. The combination of the MB tex and green plaid cloth just scream 1970s. It may not be to everyone’s taste but there is no doubt this is a great example of a big Mercedes sedan in perfect period colors. A manual transmission and the high revving straight six is just a bonus. The estimate looks overly optimistic to me, like 6.9 money. Sale Price Prediction: $44,800.
Lot 015 – 1958 Mercedes-Benz 300 SL Roadster
Estimate: $900,000 – $1,200,000
VIN: 198.042.7500669
- Hjeltness Restoration in the 1990s
- Matching numbers
- Hardtop, fitted luggage tool kit
- 4 documented owners from new
A nicely documented car and under current ownership for over 20 years with recent service. This looks to be a very nice driver quality roadster. An older restoration by real experts that’s been well cared for by well funded caretakers. The paint color tag on this car denotes “190 G” which is Graphite Grey, not red… so, this is a color change, if it matters to you. Any sale price in the estimate range would be fair to buyer and seller, it will just depend on who is really in the market on auction day. There are other 300 SL roadsters to choose from in Scottsdale this year, another red one even, at Gooding and Co. on Saturday. Sale Price Prediction: $1,083,000.
Lot 021 – 1958 Mercedes-Benz 220 S Cabriolet
Estimate: $120,000 – $140,000
Without Reserve
VIN: 180.030.8510864
- Medium Grey w/ tan leather
- Never restored, but repainted in the 1990s, largely original interior
- Recent service / mechanical freshening by Paul Russell and Co.
These Ponton convertibles have really grown on me in the past few years. While the driving experience can hardly be described as ‘exciting’ they are stately machines. The embody a post-war optimism from Mercedes-Benz, but so much classic charm, the convertibles of the 1960s and 70s were probably ‘better cars’ but they don’t have the same opulence of these Pontons. And the wood work in these cars… best wood in a Mercedes of the period in my opinion. Often overlooked in the market, I still believe they’re under rated and under priced. Sale Price Prediction: $134,400.
Lot 029 – 1990 Mercedes-Benz 190E 2.5-16 Evolution II

- Odometer: 7,600 KMs (about 4,500 miles)
- #256 of 500 EVO II cars made available to the public
- Sold new to Japan
Cars of this era, the 80s and 90s are hot and this is one of the most iconic Mercedes of the period with homoligation pedigree. Add to that the fact that this is a very low mile (KM) example that has recently passed through the hands of some pretty serious collectors. It might be the perfect storm to see a record breaking price for the ultimate iteration of the W201. Sale Price Prediction: $351,500.
Lot 039 -1971 Mercedes-Benz 280 SE 3.5 Cabriolet
Estimate: $300,000 – $375,000
VIN: 111.027.12.003173
- White (050) w/ black leather and soft top
- Several California owners
- Much restoration work early 2000s by consignor
- Books, tools, etc.
The 280 SE 3.5 market has been a tough one over the past couple of years. Prices skyrocketed starting in about 2011 and didn’t slow down until late 2015 or so. Prices vary as much as car condition and history of these cars matters too. Always desirable, always a blue chip Mercedes collector car. While they didn’t make a lot of them, just 1,232, their survival rate is very high and there are always a few for sale. $300,000 is a hard number to achieve these days unless it’s a fresh restoration from one of the top restorers. Sale Price Prediction: $291,000 (High Bid of $260,000 if a no sale).
Lot 048 – 2006 Mercedes-Benz SLR McLaren

- Crystal Laurit Silver w/ red leather
- Odometer: 3,126
- Books, manuals, etc.
Lot 052 – 2018 Mercedes-AMG G65 Final Edition

- 1 of 30 U.S. Market examples, 1 of 65 Worldwide
- Odometer: 126 miles
- Obsidian Black Metallic exterior
- Black Nappa carbon fiber patterned leather interior
- Carbon fiber trim
- Final Edition Badging
Watch for our preview of Day 2 at the Gooding and Co. auction in Scottsdale, to be posted soon.
Gooding and Co. Scottsdale Auction 2020
Location:
Scottsdale Fashion Square
4710 N. Scottsdale Road
Corner of N. Scottsdale Road and E. Highland Ave.
Viewing:
Auction:
Admittance:
Admittance – $40, admits one to all events
Catalogue – $100, admits two to all events
Cash or credit card only.
Children under 12 free.
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[…] Gooding is set to offer 57 cars online at their Geared Online Scottsdale Edition this year, just three of which are Mercedes-Benz. Let’s compare that to their last event that occurred before the global COVID-19 pandemic began. Gooding’s January 2020 sale offered more than 140 cars over two days, including 12 Mercedes. Click here to have a look at our ‘Day 1 Auction Preview and Price Predictions’ article from Janu… […]