Mercedes Benz USA Sales Numbers January 2018
The first Mercedes sales numbers report of 2018 was released by MBUSA on February 1, 2018. Sales numbers for Mercedes-Benz passenger cars in the United States were slightly lower, by a couple of hundred units, in January 2018 than in 2017 with a total unit count of 25,307. Sales are down, but by less than 1% over last year.
GLC Class Leads the Way
Historically, the C class usually accounts for the highest sales volume per month, but in January of 2018, it was the entry level GLC SUV that took the top spot over the C class. 4,793 GLCs were sold in January vs. 4,419 C class cars. Looking back at the last couple of months of 2017 as reference, the C class outsold the GLC in those month by 350 – 600+ units. We’ll have to wait and see how things unfold in February.
Strong S Class Sales
Sales of the big flagship sedan were up almost 30% over last year with 1,569 units sold demonstrating that there are plenty of people willing to spend $100,000 for a new car. In my experience, new S class customers are a loyal bunch, often times, buying a new S class every time a new body style is offered, or more often than that if they’re on a lease program.
The cold Winter months are always slow for roadsters, so we saw low sales for SL and SLC class cars. Things were slower this January than last though, as sales for these models were down by almost 30% over last year’s numbers.
While the chart included here doesn’t break out AMG cars by specific model, MBUSA reports that 2,454 high performance AMG models were sold in January vs. 2,596 in January of 2017.
Things are just getting started for MBUSA in 2018. A number of new model introductions from AMG expected and updated cars across the Mercedes-Benz line up will surely make 2018 a good year. Will the three pointed star be able to eclipse 2017, their best sale year ever? We’ll keep track, month by month to see how things develop.